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Imagine that our class has leased the retail space shown in the pictures attached to this message. Both the interior (A – P) and exterior (1 – 4) of the leased space are shown. The retail space has been leased so that we can open a day spa for dogs (and perhaps other animals, too). Some of the current decisions we need to make include the services to be offered to (a) dogs/other animals and (b) animal owners, the people who will provide those services, as well as how to design the leased interior and exterior space. Collectively, these decisions will significantly influence the competitive positioning of our business and the services we provide.

In this ice breaker activity, here’s what you need to do. First, BE CREATIVE and propose a service that we could offer. It would be great if you could build on your experience, skills, and interests, so try proposing something that in some way REFLECTS YOU.

Second, we need to develop a design for our leased space. Where within the interior space would you like to provide your service? Where should the check-in/checkout areas be located? Make specific reference to the letters denoting specific spaces. What about colors, sounds, smells, and other aspects that you think could be important to the satisfaction experienced by our clients and their owners. Finally, would should the exterior space look like? Here, we need to think about signage and other aspects that will be inviting to our clients and their owners.

Post your thoughts and then check back to see how our service unfolds! Please consider reading the ideas of other students and, if appropriate, let them know that you like the ideas by rating them on a 1-5 scale.

 

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