The future of healthcare marketing is promising; however, balancing strategies with tactics is a controversial topic. Some argue that healthcare marketing initiatives must rely on empirical evidence to produce desired results, while others posit that classic intuition is the most effective driving force of successful initiatives. As the industry continues to advance, this debate will continue to grow, and with it, the potential risks for leaders associated with healthcare marketing will also grow.

Tasks:

From the South University Online Library, read the following articles:

  • Healthcare Marketers Point the Way to Marketing’s Future
  • We Talk of Big Data a Lot. But I Believe Marketing Is Also about Intuition
  • Limiting Risk in Healthcare Marketing
  • The Views and Perceptions of Managers on the Role of Marketing Research in Decision Making

Discuss the implications that evidence-based research has on the success of healthcare marketing. Proffer whether you would rely on empirical research or personal perceptions and intuition in the decision-making process as it relates to healthcare marketing. How do changes in data over the lifetime of a marketing plan impact the decision-making process of leaders in healthcare? How can healthcare professionals limit potential risks in healthcare marketing?

To support your work, use your course and textbook readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.

Your initial posting should be addressed at 500–1,000 words