Identify the research topic. Justify that this topic is both a business topic and an applied topic. (Length: about one-half page)
Identify a theory or conceptual framework that could be used for your study. Justify how it relates to your topic. (Length: one half to one page)
Provide a three-page literature review that covers the following:
- History of your topic. Justify it as a worthwhile topic. What is its impact on business?
- Evolution of your theory. Who came up with it, and how has it evolved?
Discuss your planned methodology. In future courses, you will explore methodologies in greater detail. At this stage, you are simply exploring options as to how you could study this research topic. It is recommended that you avoid mixed methods research as the time involved is significantly greater than a single method. (Length: one half to one page)
Planned population/data collection. If you plan to do interviews, who will you interview? If you plan to collect data from a source, what will that source be? (Length: one half to one page)
Bridging the Gap
Discuss areas you feel you need additional knowledge to complete your research (e.g., statistics if you plan a quantitative study, how to perform interviews if you plan to do a case study).
Bring the entire study goal to a summation. This should be a short paragraph of what you would like to do, why you would like to do it, and what you will need to learn to do it effectively.
Length: 7-10 pages